SUCCESS... OR NOT?
We asked how certain Amar was that he would be successful in the car business and without hesitation he said, “Look, I’m not a car guy. I’m a chemist by trade. But I'm smart enough to know that if you gouge customers, if you lie to them, if you sell them a car that’s going to break down in a week, you’re not going to be very successful very long.” We posed a lot of questions to Mr. Masri but one we felt was of particular interest.' How did you finally figure the car business out?' Amar's answer, “I’m still doing that.”
How did you finally figure the car business out? Amar's answer, “I’m still doing that.”
Masri, lived in Boston where he attended Boston University from 1976 through 1979. In 1980 he moved to Fort Wayne. When he speaks of his experience and what he has learned since he moved to the Midwest he says it has been a good experience for him. “I like Fort Wayne and the surrounding area. It has been a good place to raise my children, a good place for my family. It has also been a very good place to have a business. For me this experience has been wonderful. I have learned a lot about what to do and most importantly, what not to do in the car business.”
Amar also spoke about how his experience has helped him to do things that set his dealership apart from others. “You must set yourself apart from everyone else one way or another. The question is how to do it. For me it really came down to using not only what I had learned here but also to common sense. Actually a lot of it is common sense.” He became very matter of fact when he spoke of what he believes are his competitive advantages. “First, always treat every customer with the respect that they deserve. That not only makes them feel good but it also helps to help protect and build your reputation. Second is very simple, do what is right and always be honest. As simple as this seems you find out that this philosophy makes all of the difference.”